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4 min read

Opinions expressed by Entrepreneur contributors are their own.


Major upheavals, such as an unexpected pandemic, cause shakeouts in markets. While virtually all businesses suffer, startups and small businesses are typically the ones to go under first. Because entrepreneurs have tight margins and small or no buffers, they suffer immediately and immensely when their cash flow is disrupted.

Entrepreneurship saves business

It’s true, yet what makes businesses survive dramatic change is their entrepreneurial acumen. Big corporations may have the means to hold out longer but will be hopelessly out of sync with the market unless they adapt to the new situation….

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