Social currency is the power and influence you yield in your social networking circle to influence the world around you. If you’re looking to build your personal brand, you can borrow social currency strategies from major brands and influencers to transform your online persona into genuine connections and influence.
When building your online personal brand, you likely share posts to increase your reputation in a viewer’s eyes. When publishing posts, you’re putting your reputation on the line, a.k.a. “spending” your social currency. Successful social brands are those that show authenticity, trustworthiness, and reliability on every post. They create a community of like-minded individuals from all around the world.
Keep reading to for a more detailed description of how social currency works and how to spend it, or jump to our infographic below.