Machine intelligence doesn’t automatically lead to smarter user experience if product designers and machine learning experts don’t talk the same language.

The language and concepts of machine learning are far from intuitive. And user experience design requires an understanding of how people think and behave, simultaneously taking into account the irrationality of human behavior and the messiness of everyday life.

Because of the different skills these two disciplines require, it’s normal to see user experience designers and machine learning experts work in their own separate silos even though they’re building the same product. Often, experts from both fields are not familiar with each other’s methods and tools and so are unable to grasp what can be achieved by combining experience design with machine learning. To break these professional silos, the product team needs…

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