The technology is helping savvy companies (and enterprising entrepreneurs) find fresh opportunity in overlooked materials.
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Stephanie Benedetto has always been a material girl — not in the Madonna kind of way, but as a wild child of fabrics. Her great-grandfather came from Austria in 1896 to New York City’s Lower East Side and made coats and boleros out of other immigrants’ furs. Her family has been in textiles ever since. But when Benedetto came of age, she didn’t want to simply carry on. As much as she loved the business, she hated its waste.
The $800 billion global apparel industry, with its ever-faster fashion, has become famous for its squander. It slurps up…