Your “Consumer Score”

Q: Is it true that online retailers give customers specific scores based on what they buy and return? How can I find out my score?

A: Yes, companies are using data points to create a profile about you, which can theoretically be sold to other companies. Keep in mind, this profile-making is completely legal, and there’s not much we can do to stop them. Meanwhile, the “score” is more complicated than most of us would expect. Instead of a specific number, like a credit score, think of this “consumer score” as more of a dossier. You can find your clandestine profile, but you’ll have to be smart about what you ask to get it. Tap or click here to get your secret consumer profile…

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