I read a lot of email newsletters and I love the simplicity of them.

Receive, read, forward, maybe reply, delete.

If I was starting AVC all over again, I’d head over to TinyLetter, which my daughter uses, and start writing.

But I’ve got legacy issues to consider. I’ve got an archive, a three letter URL with a lot of Google Juice, an RSS feed, a community, and a number of other things that I’ve built up over the years.

Many AVC readers don’t bother with any of that and simply subscribe and read via email. For them, AVC is an email newsletter. The number of readers who engage that way has been growing a lot in recent years and it is now the majority of readers. That speaks volumes to me and suggests that is how most people want to get this content every day.

So I’ve got an email newsletter with a lot more overhead. The community requires moderation and maintenance. We…

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