Unbundle cable TV, they said. It will be cheaper, they said.

Google this week “updated” (its wording, not mine) the pricing of YouTube TV from $50 per month to $65 per month. The price increase for the over-the-top internet television service comes just over a year after the last increase from $40 per month. In the space of 15 months, YouTube TV’s price has jumped 62.5%. When it launched three years ago, it cost $35 per month. Put simply, YouTube TV is dead.

YouTube TV customers are cord-cutters. That means they canceled their cable TV subscription to avoid paying increasing prices for channels they do not watch. What is Google’s business strategy here? “Let’s force new channels on our hypersensitive-to-cable-TV-prices customers and charge more. They’ll love it. Oh, and let’s make sure to do it during a pandemic-induced recession.”

Every YouTube TV price…

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