The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives.

Most of the ads we see are served digitally on our phones or laptops, allowing advertisers to collect information on our location, browsing history, social media, and online shopping habits. With this data, advertisers can target content toward your interests, making them more relevant than ever before. The combination of information and age-old persuasion techniques used by advertisers means they’re well-positioned to get you to buy.

Our exposure to highly personalized and persuasive ads means it takes more willpower to stick to a budget. Learn the most common persuasive techniques advertisers use so you can avoid spending money on things you otherwise wouldn’t have.

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