When Milind Pant in January 2019 assumed the role of CEO at Ada, Mich.-based Amway, the world’s largest direct seller of consumer products, he brought along his personal credo of “leading from the heart.” He had picked that up during a stint in Thailand, where “it’s all jai,” the Thai word for heart. That defines his leadership approach at Amway, whose 16,000 employees and its million-strong network of “Amway Business Owners” or independent entrepreneurs made $8.4 billion in sales in 2019.

When Pant learned about the coronavirus pandemic early this year through Amway colleagues in China, he prioritized the safety of employees. Another challenge has been to manage the pressures on the company’s supply chain as demand rose for its nutrition, health and hygiene products. According to Pant, the present times call for leadership with “love and humility” and “a…

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