Young people are often told to develop an “elevator pitch” as they go through the later stages of school.

On Thursday, six young entrepreneurs will give the ultimate elevator pitch in 90 seconds during the third annual Norman Innovation Challenge at the Studio of the Sooner Theatre.

The challenge: adequately describe the basics of their business or start-up to the public.

The six entrepreneurs, three from the University of Oklahoma and three from Moore-Norman Technology Center, were selected for the Norman Innovation Challenge after being named finalists during the Entrepreneurship Expo at OU on Nov. 15. The expo gave local students the opportunity to present their business, start-up or prototypes to business leaders and other members of the community.

The six…

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