You can tell a lot about a person from their facial features and expression — whether they’re displeased or frustrated, for example, and their relative age and weight. That’s why popular smartphones employ facial recognition as their authentication method of choice, and why Palo Alto-based identity-as-a-service provider Jumio’s new product offering — Jumio Authentication — uses facial data to verify users’ identities.

Jumio Authentication, which formally launches today, is a tool for businesses to prove users are who they say they are. It combines biometrics for identity proofing and “ongoing” 3D face authentication, courtesy Nevada-based biometric company FaceTec’s Zoom 3D Face Login technology. Users first snap a photo of their driver’s license, passport, or ID card, and then use a mobile device camera or webcam to capture their faces. In the course…

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