Aug 04, 2020

Tom Ryan

Pundits regularly hail the benefits of starting a business during a downturn and many are now claiming it’s just as true during a pandemic.

Fortunately for entrepreneurs, a recession is already underway that may last until a vaccine for COVID-19 is found and distributed.

The often-told benefits of starting a business during a downturn include less competition, access to a wider pool of talent and cost savings on everything from financing to construction, rent and hires. Publicity is also easier to find as news outlets are hungry for feel-good stories.

Many also believe innovation is stoked because the challenges driving the hard times present opportunities to provide solutions.

Wrote Heidi Zak, co-founder and co-CEO, Thirdlove, the online bra upstart, in…

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