It’s predicted that the annual number of mobile phone calls to businesses will reach 169 billion by 2020, and that click-to-call — web integrations enabling real-time calls — will influence more than $1 trillion in U.S. consumer spending by next year. In fact, RingCentral reports in a recent survey that 70% of respondents use click-to-call functions from search ads to transact with companies, and that 65% prefer to contact businesses by phone rather than email.

That’s surely music to the ears of Invoca, a Santa Barbara, California-based provider of AI-powered call tracking and conversational analytics solutions. The company today revealed that it’s raised $56 million in fresh capital on the heels of a $30 million series D round in June 2016, bringing its total financing to date to $116 million. Existing investor Upfront Ventures and new investor H.I.G. Growth Partners…

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