Daniel Kane explains how a rubber band gave him the idea to launch his accessories company The Ridge.

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Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet — which is now sitting in the front pocket of over a million people worldwide — has turned into a full suite of everyday essentials including phone cases, bags, Power Banks and charging cables. 

Daniel was able to accomplish all of this by breaking one of the…

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