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From the beginning of the COVID-19 crisis, I only saw one option for our company: we weren’t going to take it on the chin and resign ourselves to pushing pause for the year. We swiftly and unequivocally chose to make the best of the situation, working proactively to mitigate the negative impact on our business. 

To forge ahead as a leader in the time of crisis, it’s necessary to develop a perspective early on. A framework, or a way for everyone to wrap their heads around what is happening now, and what we anticipate in the next one month, three months, six months. It is easier said than done to “make the best of it” during a period during which you are certain your bottom…

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