‘Hey guys, welcome to my channel!’
This opening line may be cliché, perhaps even annoying, on most YouTube channels, but it can be also be an absolute cash cow. The video-sharing platform is the world’s second-largest search engine, and celebrity YouTubers are making millions of dollars off their channels.
Closer home, how likely are you to open a channel, get famous and watch the ad revenue roll in? Well, first, it’s not that easy.
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Basically, YouTube holds on to 45 per cent of the ad revenue you earn. This essentially means creators need to generate nearly twice as many eyeballs to make the cash they would if they advertised through themselves directly.
There are ways to maximise the amount of money you get from each viewer, though, and other ways to earn serious money using YouTube as a springboard.
These are some…