Google has acquired Dublin-based Pointy which had developed a solution designed to help traditional retailers compete with ecommerce giants like Amazon.

The companies did not disclose the price Google paid. But the two companies had developed a growing relationship around ecommerce in recent years.

“Over the past several years, we’ve developed a very close partnership with Google,” Pointy founders Mark Cummins and Charles Bibby wrote in a blog post. “It became clear that we shared the same vision of how technology can improve local retail businesses. So today is a natural next step in our journey. By joining forces, we will be able to help people discover local stores and products on a much larger scale. We think this is the right way to accomplish what we set out to do — to bring the world’s retailers online and give them the tools they need to thrive.”

As Amazon…

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