Step one is investing in creative talent.

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American culture is saturated with popular shows, movies, music and sporting events — but only a handful manage to really permeate mainstream consciousness. And though there are many ways to make money in the $771 billion dollar entertainment industry, cultural phenomena like HBO’s Game of Thrones, the Super Bowl, and Hamilton — wildly divergent though they are — offer lessons for entrepreneurs who aspire to replicate, or surpass, their success.

Related: Your Next Great Innovation for Your Business Might Come From Another Industry

Game of Thrones, the Super Bowl and more.

Even if you’ve never seen a single episode of the series,…

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