It’s not really a surprise that Amazon wants to offer customers the overall lowest prices on the products it sells in order to capture more sales. And it has created an incredible marketplace for third-party sellers to grow and thrive. But that’s not the entire story. It turns out that the company could also be keeping a close eye on companies that also sell their products at other sites, such as Walmart.com. 

That’s according to a recent report by Bloomberg that says that when Amazon finds Marketplace sellers that offer the same product elsewhere for less than the price on Amazon’s site, the company sends those sellers a warning “via a web platform they use to manage their Amazon businesses” and often makes it harder to find the product on its own site. Effectively, the message is: Raise your prices, or else. 

Really, there are two aspects of this story that are worth paying…

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