Adobe is supercharging Experience Platform (formerly Cloud Platform), its sprawling family of content, development, and customer relationship management products, with what it’s calling the “next generation” of its Sensei artificial intelligence and machine learning framework. At the San Jose company’s annual summit conference in Las Vegas this week, it took the wraps off of a collection of new AI-centric services (in beta) designed to drive customer engagement and highlight key points in client relationships.

“Success for brands today depends on assessing the evolving needs of customers, curating offerings that match with customer’s decision state and measuring the impact of a firm’s decisions on long-term customer value,” Abhishek Pani, senior director of AI, ML, and data science at Adobe, told VentureBeat via email. “The customer path is convoluted, with…

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