Nudge theory is the concept that you can trick yourself into changing your habits through positive reinforcement and gentle suggestions. Rather than restricting your behaviors, you limit your exposure to bad influences or temptations, and overexpose yourself to positive ones. Basically, you trick your mind into doing something you may not have done otherwise.

For instance, adding a small basketball hoop above your recycling bin may encourage you to recycle more. You may be more focused on shooting and scoring than you are throwing away plastics. Plus, your friends and family may want to join in on the fun.

Whether you want to save money or lose weight, set yourself up for success with these nine nudge theory practices. Continue reading for an in-depth breakdown of why and how these nudge theory examples work, or skip to our infographic for a quick overview.

Nudge Theory Example #1

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